THE ICON: Percy “Master P” Miller
THE LEGACY: A product of New Orleans’ Calliope public housing complex, Percy Miller just wanted to help pull his family out of the cycle of poverty. So, armed with a $10,000 inheritance, he opened a record store. It would be the start of a business empire that — built on Miller’s business acumen and tireless determination to succeed — would see him founding No Limit Records, a label that would by 2013 make him the nation’s third-wealthiest hip-hop mogul, according to Forbes. It would also provide him a pulpit from which to promote New Orleans rap — recorded by himself, as Master P, and a wealth of other artists — and convince the world that, when it comes to music, New Orleans isn’t just the birthplace of jazz.
THE ARTIST: Jeremy Paten, WhereYart.net
THE INSPIRATION: “I come from a poor culture of people. Nobody in my family had money. I had to break the negative cycle and pass that on to my kids.” — Percy Miller, in a 2015 interview with Forbes magazine