EDGAR STERN JR. 2018-06-01T10:35:52-05:00

Project Description

THE ICON: Edgar Stern Jr.

THE LEGACY: He was blessed with family wealth, but Edgar Stern Jr. was also saddled with a family name that seemed impossible to live up to. His parents, after all, were Edith and Edgar Stern Jr. — only two of the most revered civic activists and philanthropists of 20th century New Orleans. Junior proved to be up to the challenge, though. Among other business and civic accomplishments, he, in 1948, established WDSU as the city’s first commercial TV station. With his knack for selecting talented leadership, and the wisdom to get out of the way and let them do their jobs, WDSU under his guidance became a pioneering station, exploring the medium’s entertainment possibilities, developing a respected editorial voice — and leading New Orleans into the TV age.

THE ARTIST: Jeff Morgan, WhereYart.net

THE INSPIRATION: “He showed extraordinary fairness. Edgar’s philosophy was to give all sides a fair hearing, both in editorials and in newscasts.” — John Corporon, a former WDSU news director